Buyer Welcome Reception
Make buyers feel genuinely welcomed.
Live MusiciansArtist CurationSound & LightingGuest Arrival Experience
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Arabian Travel Market 2026 · Dubai
Make more of your ATM investment
Many exhibitors get the most value from the conversations that happen beyond the exhibition floor. We create the experiences that make those moments count.
20Years
Creating live experiences
3,500+Performances
Every year
How can we help
Everything you need beyond the exhibition floor
01 · PRIVATE EVENT VENUE
Host clients somewhere they'll remember.
Located just minutes from DWTC in Dubai's creative district, The Fridge Warehouse offers a distinctive alternative to hotel meeting rooms for networking receptions, VIP gatherings and brand activations.
Perfect For
- Buyer Networking
- VIP Events
- Media Events
- Private Receptions
- Brand Activations
Why Clients Choose It
- ✓Just 15 minutes from DWTC
- ✓An industrial chic alternative to traditional hotels
- ✓Turnkey event production services
- ✓Premium sound, lighting & LED wall
02 · PREMIUM LIVE ENTERTAINMENT
Impress buyers. Strengthen relationships.
Whether you're hosting an intimate dinner, networking reception or destination showcase, we curate live entertainment that reflects your brand, engages your guests and leaves a lasting impression.
Perfect For
- Buyer Receptions
- Networking Events
- VIP Hospitality
- Destination Showcases
- Product Launches
Why Clients Choose Us
- ✓Entertainment curated for your audience
- ✓Musicians, DJs, cultural performances & bespoke acts
- ✓End to end artist, production & logistics management
- ✓Access to a curated roster of 1,500+ artists
TRUSTED BY
Selected work
Designed around your objectives
Destination Showcase
Bring your destination to life.
Cultural PerformancesCreative DirectionStage DesignTechnical Production
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Private Networking Reception
Host conversations beyond the exhibition floor.
Private VenueLive EntertainmentBar & CateringAV & ProductionBranding
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Product Launch
Turn your announcement into an experience.
Venue HireStagingLighting DesignEntertainment CurationShow Calling
Learn more Why leading brands choose The Fridge
Built for briefs that can't be ordinary.
Nearly 20 Years of Live Experience
For nearly two decades, we've been creating memorable live experiences for brands, destinations and government organisations across the Middle East.
Designed for High Impact
From intimate VIP dinners to destination showcases, every event is delivered with meticulous attention to detail.
One Partner. Every Detail Covered.
Entertainment, venue, production and technical delivery managed by one experienced team from concept to final applause.
Tailored to Your Objectives
Every experience is designed around your audience, your brand and what success looks like for your event.
In their words
Clients who keep coming back.
"
Effortlessly professional. They understood our brand the second we briefed them and translated it into an evening our buyers still talk about.
Head of Brand Experience
Global Hospitality Group
"
Their creativity is matched only by how easy they are to work with. Every detail felt considered and every transition was seamless.
Director of Events
Destination Authority
"
Flexible, fast, and quietly excellent. The Fridge is the partner you call when the brief has to land perfectly.
VP Marketing
Luxury Travel Brand
FAQ
Good questions, simply answered.
Absolutely. We regularly provide live entertainment for events held at hotels, residences or destination venues across the region.
Yes. The Fridge Warehouse can be hired on its own and combined with your preferred production, catering and entertainment partners.
The Warehouse is a short drive from Dubai World Trade Centre, making it an easy add-on for ATM hosting moments.
Yes. We curate acts specifically around the audience, brand and objectives of the evening — from jazz trios to cultural showcases and headline DJs.
ATM 2026 dates fill quickly. We recommend confirming as early as possible — ideally at least eight weeks in advance.
Yes. Full technical production is available in house, including sound, lighting, staging and creative direction.
ATM 2026
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